6 Ad Creatives To Improve Your Click-Through Rate
6 Ad Creatives To Improve Your Click-Through Rate
How many ad creatives are you testing right now? How frequently do you switch them up?
A static campaign can quickly become stale and ineffective. We’re always refreshing and experimenting with new creative hooks, value props, messaging, and overall, different creative approaches.
If you find you are out of creative juices, we scouted the Facebook ad library to find you the 6 ad creative ideas that have proven to be effective in getting your audience to engage, click, and convert.
Yes. We did the research, so you don’t have to.
1. Statistics
A statistic in the ad gives customers a logical reason to buy your product.
A concrete number also establishes credibility. You are not just stating X; you have the number to prove X.
Example #1: Liquid IV provides 2x faster hydration than water alone
Example #2: Graza is like a Michelin Star Oil that only costs $15.
2. Call Out Your Audience
What’s the foolproof way to get someone’s attention?
Calling out someone’s name.
Calling out your target audience is a great hook rarely discussed.
Example #1: Your wife is hot. Get her Canada’s coolest sheets.
Example #2: Outsiders only!
3. Us vs. Them
Comparing and contrasting your biggest competitors can help your audience grasp the value of your products.
I like Italic’s approach of not doing a listicle of feature comparison. Instead, they opt for zooming in on price comparison only.
If you have your ONE thing that your competitor can’t compete with - showcase it.
4. Press Screenshots
Don’t just put press mentions in the “as seen in” section on your site. They are gold for your ad creatives.
You can also rearrange the components of the screenshot to include everything you want to show.
The Byrdie best beauty award screenshot is clear social proof that Glossier’s Ultralip is one of the best.
In comparison, Caraway ads extract a Cosmopolitan quote to put into their branded visual feels less authentic. Where’s the actual proof?!
5. Feature Call-Out
Feature call-out is a clear and concise way to show product benefits without clunking a chunk of words.
People can see at a glance if any of the benefits are relevant to them
Brightland did a double whammy - they incorporated the press screenshot we mentioned with the feature call-out.
Example: Drizzable, Dippable, Dunkable, Darn good
6. TikTok-style response bubble
A TikTok-style response bubble with questions is a great hook.
Within the first few seconds, users understand what the content is about.
It also feels like organic content as you respond to a real commenter’s question.
The Ridge hooks users with the question on probably many people’s minds, how did you choose your wedding ring? Then incorporate their product in the storytelling.
Putting It All Together:
- Use Stats to cement claims
- Call out your target audience
- Us vs. Them to position yourself
- Add Press Screenshots
- Use Feature Callouts
- TikTok-style response bubble
