Create Engaging Content

Creating engaging content is an invaluable asset.

But attention is limited and earned.

And the current road to earning attention is flawed because businesses use buyer personas to determine the content they create.

That leaves you with sh*t like this:

Where personas blend and engaging content dissolves.

Instead, I follow a framework created by Amanda Natividad called the Attention Persona.

Where the information helps me define:

I use this as the root of my content.

These are the 8 questions to create an Attention Persona:

Who they are (Who’s the one person you wish consumed your content)
What are their motivations (What do they want to achieve)
5-10 influential social accounts (who do they follow)
5-10 influential websites, blogs, and/or publications (where do they visit routinely)
3-5 influential podcasts (what do they listen to regularly)
3-5 influential newsletters (what hits their inbox)
Their target audience (who do they hope to reach)
3-5 trends or topics that are likely to be top of mind (what’s interesting now)

Here’s what it looks like:

With this data, I eliminate the guesswork.

And I can create content that acts as a magnet pulling the right audience toward my content.

Huge hat tip to Amanda Natividad for writing about this and putting it on my radar.

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