# 12 Formulas To Write Engaging Headlines

80% of your website visitors won't make it past your headlines.

So, all your effort needs to go into making sure that the remaining 20% do.

David Ogilvy said, "The headline is the most important element in most advertisements. It is the telegram which decides the reader whether to read the copy.”

So, here are 12 formulas (I hate that term) for you to use when writing copy.

## Formula #1: Differentiate Your Product x Why Your Product

## Formula #2: Simplify What It Is x Simplify Why It's Different

## Formula #3: Use An Analogy To Fuel Why It's Different

## Formula #4: List The Benefits X Infuse Alliteration

## Formula #5: State The Value Proposition

## Formula #6: Contrast x Compliment

## Formula #7: Position x Create Your Own Race

## Formula #8: Introduce The Product x Say What It Does

## Formula #9: Value Creation x Tackle The Objection Behind It

## Formula #10: Define The Outcome x Explain What Creates The Outcome

## Formula #11: Be Specific x Add Your Hook

## Formula #12: State The Pain Point x Add The Wanted Desire

## Putting It All Together

To make the most out of this, run multiple A/B tests to formulate the winning headlines.

Like David Ogilvy said, "On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar.”

The formulas are to help you maximize every cent of that dollar.