3 Tidbits To Create Great Content
1. Content As A Product
Great content moves the needle - it’s not publishing 20 pieces for posting content.
It’s creating content that serves a purpose and solves a problem; therefore, treat content like a product.
This is a shift in mindset where your content:
- Serves a specific purpose
- Solves a specific problem
- Takes in user feedback
- Optimizes based on first-party data
2. Fueling Your Content
Every piece of content travels - some further than others.
And distribution is how you increase any piece of content’s mileage.
Great content distribution falls under four pillars: Repurpose, Repost, Remix, and Reinvent.
Here’s the simple breakdown:
Repurpose - Repurpose your pillar piece of content onto other mediums.
Repost - Re-share your content every so often.
Remix - Change how you deliver the content via different formats.
Reinvent - Take the piece of content and say it differently.
3. Test Before The Best
Before allocating resources and time to a large piece of content - create a testing method to validate your content.
Based on the response, determine if it’s worth it to scale or not.
For example:
Write a single tweet before writing a thread or blog post.
Film a youtube short before filming a 10-minute youtube video.
Test the appetite with an appetizer before creating the entree.
If the appetite is there - scale.
