How To Create Effective TikToks
TikTok…
Where products go viral every day.
Where brands that make the “TikTok made me buy it” list become 7-figure brands overnight.
The question: How?
In today’s case study we’re drawing inspiration from Diandra Escobar’s LinkedIn post on short-form video fundamentals, and we sharing 3 fundamental principles for TikTok videos.
1. Amplify Reach Through Brand Jacking
Brand-jacking is one of the easiest ways to go from nothin’ to somethin’.
Here’s how:
- Tap into a topic, person, or community that’s popular
- Find the angle where your brand fits
- Inject your brand into the conversation
Mini Katana used this on TikTok to create content around a trending manga like Demon Slayer, which has an established fan base, and here are the results:
- 1.8M Views
- 250k+ likes
- 15.4k saves
- 979 shares
Tap in. To expand out.
2. Hook & Keep Viewers Hooked
Every social platform’s signal for virality is the engagement rate.
The name of the game is to stop viewers from scrolling away and keep them watching.
How?
This TikTok ad shared by Jess from Fire Team provided an easy-to use template that resulted in:
- Thumbstop: 46.2%
- Holdrate: 30%
- U-CTR: 1.16%
- ROAS: 🤌🏼
Here’s the breakdown:
- Start with a TikTok comment
- Use a TikTok comment that tackles a customer objection
- Use that as your hook
- Use captions to explain what’s on the screen
- Vocalize the viewer’s potential skepticism with another TikTok comment on the screen
- Use a comment that sparks curiosity
The Result?
26% of people are still watching after 11s.
Jess explained, the key here is to put words into viewers’ brains. Even when you make the context and story obvious through visuals, reduce viewers’ cognitive load and nudge them to continue the “internal monologue”.
3. Audience > Algorithm
Dieux Skin puts on a masterclass on how to create content that resonates with their audience.
They created a diverse library that prioritizes their audience while complimenting the algorithm - which is the sweet spot.
Here’s their immense library:
