How to Repurpose Content for Pinterest
Welcome to the world of Pinterest, where millions of people come to discover and save ideas on everything from cooking recipes to home decor, fashion, and much more.
There are 450 million people on Pinterest who might look at your post, so you better make it interesting.
How to Repurpose Content for Pinterest
Every Pinterest fan can agree that creating new content on this platform can be time-consuming and tiring. For this reason, repurposing existing content is a great way to make the most of your assets, save time, and reach new audiences.
Pinterest offers a variety of ways to repurpose your content, including creating new Pins from existing blog posts, updating and re-sharing popular content, making Pins out of TikTok reels and Instagram stories, and creating new images from the existing written Content.
For example, you can share some articles from a blog and make it an interesting Pinterest post. Choose something close to your niche or relevant to the board to which you are attaching the article.
Instagram can be a source of cool content too. Just choose some of your old posts and make interesting Pins ideas. Plus, you can link your Instagram profile to the Pin and gain more traffic on both platforms.
YouTube videos and podcasts are a huge hit right now, and you can always ‘’steal’’ some ideas from these platforms or link your videos and podcast episodes to Pinterest. It's a win-win situation for everyone.
Another easy way to repurpose content on Pinterest is to use Canva Pro's Copy and Resize option. Using this feature, you can reformat your existing designs into graphics that are the perfect size for Pinterest.
This means you won't have to spend time creating new designs from scratch or worry about manually adjusting the dimensions of your graphics to fit the platform's requirements.
You can create interesting and informative Pinterest Pins by reusing valuable and informative content from your articles. You can achieve this by creating infographics, carousels, or idea Pins.
Some other tips and tricks you can use are creating step-by-step tutorials, sharing quotes, verifying your other social media on Pinterest, and repurposing product images.
Plus, you can ‘spice things up’ by optimizing your posts with relevant keywords so that people can easily find your content in the search bar.
The Possible and Easy Ways
Share your blog posts on Pinterest
It is a common practice to take advantage of the power of Pinterest and effectively promote your blog on the platform. But why not change things around?
Now, you can turn your old blog article into a Pinterest post. This is a genuine way to repurpose your existing content for a new platform and promote your Pinterest page and blog simultaneously. Cool, right?
Here are a few useful steps to follow.
1. Create a Pin
Create a Pin for your blog post by uploading an image or creating a graphic. Make sure the image is high-quality and visually appealing.
2. Add a description
Write a description of your blog post in the description box. This should summarize your blog post to make people click through to your website.
3. Add a link
The next step is to add a link to your blog post in the website box. This will allow people to click through to your website when they click on your Pin.
4. Choose a board
Now, you can choose a board to save your Pin. Make sure the board is relevant to your blog post.
5. Publish your Pin
Click on the "Publish" button to publish your Pin to Pinterest, and don't forget to promote your post to your other social media accounts.
Instagram posts on Pinterest
It will be a shame not to share your cool Instagram post on Pinterest. Who knows how many people will be inspired by your creation?
For this reason, try to make sharing Instagram posts on your Pinterest account a regular practice and see how your audience grows. Plus, you don't have to think about something new to post on Pinterest because you already have an ace up your sleeve.
To make things easier for you, here are some things you can follow to repurpose your Instagram content for Pinterest:
Choose your best-performing Instagram posts
Look through your Instagram posts and identify the ones that have performed well in engagement, likes, comments, and shares. These posts are likely to perform well on Pinterest as well.
Create Pinterest-friendly graphics
Pinterest is a visual platform, so you need to create optimized graphics. You can use tools like Canva to create eye-catching graphics that feature your Instagram post's main image and text overlay. Ensure your graphics are vertical (2:3 aspect ratio) and use clear, easy-to-read fonts.
Add relevant keywords
When you upload your Pins to Pinterest, add relevant keywords to your Pin descriptions. These keywords will help your Pins appear in search results when people are looking for content related to your topic.
Link to your Instagram post
In your Pin description, include a link to the original Instagram post. This will allow people who discover your Pin on Pinterest to easily find and engage with your Instagram content.
Share your Pins on Instagram
Finally, remember to promote your Pinterest content on Instagram. You can share your new Pins in your Instagram stories or a dedicated post. Encourage your Instagram followers to follow you on Pinterest to stay up-to-date with your latest content.
YouTube videos and podcast episodes
If you want a comprehensive Pinterest marketing strategy, consider leading users to your YouTube videos and podcast episodes. This approach can be a fantastic way to repurpose your existing content and reach a wider audience.
You can attract new viewers and listeners interested in your niche by creating optimized Pins with keyword-rich titles and descriptions that link directly to your videos and episodes. This can help you build trust and credibility with your audience, which is essential for long-term success.
The great thing about this approach is that it allows you to take a cold audience and warm them up to your content. By providing value through your videos and podcasts, you can build a relationship with your audience and get new Pinterest posts from it.
TikTok reels on Pinterest
If you want to know how to repurpose content for Pinterest and gain instant success, consider reposting TikTok reels. With their growing popularity, we're sure that on TikTok, you'll find something covering the niche and style of your Pinterest boards.
To do so, these are the steps you need to follow.
1. Download your TikTok reel
To get started, you need to download a TikTok reel. You can do this by tapping the “Three dots” at the bottom right of your reel and selecting "Save Video".
2. Edit your reel
Once you have downloaded it, you can edit it to make it more suitable for Pinterest. You can use a video editing tool to add text overlays, filters, and other effects to your reel.
3. Create a new Pin
Next, you must create a new one on Pinterest. You can do this by logging into your Pinterest account and clicking the "+" icon at the top right of your screen. Then select "Create Pin."
4. Upload your reel
Once you have created a new Pin, you can upload your TikTok reel to Pinterest. Click the "Upload" button and select the downloaded reel from your computer.
5. Add a description
Add a description to your Pin that includes relevant keywords and hashtags to help users find your content.
6. Publish your Pin
Finally, publish your Pin and share it on your other social media platforms to get more views and engagement.
Simple as that! Besides interesting content, repurposing your TikTok reels for Pinterest can expand your reach and drive more traffic.
Use the Canva Resize feature
If you're already creating beautiful social media graphics and designs to promote your blog or podcast, why not repurpose them for Pinterest marketing? Just optimize them for the platform using vertical-sized images that look great on mobile devices and the Pinterest app.
To easily repurpose your graphics or infographics into shareable Pinterest images, consider using Canva Pro's Copy and Resize feature. This will reformat your existing designs into Pinterest-sized graphics without much hassle.
If you don't have Canva Pro, don't worry. You can still resize your graphics with a few extra steps. Create a new design with the optimum Pinterest image size, copy your existing design, paste it into the new document, and manually adjust the images and text to fit.
When creating a social media post graphic, create a few Pin designs and save them for later use. With some planning, you can repurpose your content and designs to reach a wider audience on Pinterest.
Repurpose text-only content
Pinterest is a visual search platform where users find inspiration and ideas through images. However, this doesn't mean that every Pin needs to be solely dominated by the image.
If you have an article or blog post that is informative and valuable to your industry, you can repurpose the content to create engaging and informative Pinterest Pins.
Infographics
One way to do this is to go beyond the traditional pin design, where a variation of the article title is used as text.
Instead, consider creating infographics that highlight key points from your blog post. Infographics are eye-catching and can convey information in a visually appealing way.
Carousel Pins
Another option is to create carousel Pins that showcase multiple images and allow users to swipe through to see more. This format is great for step-by-step tutorials or before-and-after transformations.
Idea Pins
Finally, consider creating idea Pins, which are Pinterest's latest feature that allows for up to 20 pages of images, text, and videos. Idea Pins are perfect for sharing multiple tips, ideas, or inspiration in one Pin.
By repurposing your written content into various Pin formats, you can reach a wider audience and provide value to your followers on Pinterest. So, don't hesitate to get creative and explore different pin designs and formats.
Repurpose your existing Pin designs
One of the benefits of using Pinterest for marketing is the ability to repurpose content across different pin formats. Pinterest offers a variety of Pin formats to help businesses and creators showcase their content in different ways.
The three main pin formats are static, video, and idea. Each format can be either regular or carousel Pins, meaning users can swipe through multiple images or videos within one Pin.
For example, adding animated elements or music can easily transform a static Pin into a video Pin. This saves time and effort and allows for more versatility in content creation.
Businesses and creators can increase their chances of engagement and repin by creating a mix of different Pin formats. This is because users may have different preferences for the type of content they want to see on Pinterest.
By catering to different formats, you can reach a wider audience and encourage more interaction with your pins.
Tips and Tricks
Claim your other social media accounts on Pinterest
If you want to expand your content reach and promote it on multiple platforms, don't forget to verify and claim your other social media accounts on Pinterest. That's how you can indirectly repurpose your content on Pinterest through other social media.
Create Pinterest-specific images
Create images specifically designed for the platform to make your Content stand out on Pinterest. Use high-quality, visually appealing vertical images (2:3 or 1:2.1 aspect ratio) and bold, eye-catching fonts.
Use relevant keywords
Pinterest is a search engine, and using relevant keywords in your Pins and boards can help your content get discovered by more people. Research popular keywords related to your niche and incorporate them into your descriptions, titles, and hashtags.
Create step-by-step tutorials
Turn your how-to guides or tutorials into step-by-step graphics or videos that can be shared on Pinterest. Use Pinterest's video feature to create short, informative videos that show how to complete a task or create something.
Repurpose quotes
Turn inspirational or motivational quotes into visually appealing graphics that can be shared on Pinterest. Use bold fonts and eye-catching images to make your quotes stand out.
Repurpose product images
If you have an e-commerce store, use high-quality product images to create visually appealing Pins that showcase your products. Add text overlays with pricing or product features to make your Pins more informative.
With these tips and tricks, you can learn how to manipulate your content and bring the most out of it.
Also, if you want to be an expert on consent creation, all you need to do is read the ultimate guide on How to Repurpose Content and start to post interesting things on every social platform you are on.
Conclusion
Repurposing content on Pinterest can be a great strategy to increase your reach and engagement with your target audience. By taking existing content and presenting it in a fresh and visually appealing way, you can attract new followers, drive traffic to your website, and ultimately achieve your marketing goals.
Now that you know how to repurpose content for Pinterest, search through your social media accounts and find something interesting you can use for your next post.
