TikTok Creator Insights

My goal with this newsletter is to kill all the “I have no content idea” excuses. And we’re going to do it in 3-min.

So, TikTok released what’s called “Creator Search Insights” and it’s basically a mix of the tool Answer The Public and Google Trends.

And you can use it to create endless content ideas.

So, here’s how to use it.

Step 1: Go to TikTok and search “Creator Search Insights”

This will show up then tap view.

Here you’ll see two buckets:

1. Suggested - This is relevant to your audience.

2. Trending - What’s hot on TikTok right now.

Within these buckets are categories for each:

Suggested
- Content Gap - This is content that has a high search volume but not enough content to support it.
- Searches By Followers - This is content/search terms your followers are currently searching for.
Trending

These are trending search terms relevant to fashion, food, sports, tourism, gaming, and science.

Cool. Next.

Step 2: Where do you start

The easiest place for you to start is via content gaps.

This is the intersection of:

What’s hot
What your audience consumes
What similar accounts are posting

And it’s basically TikTok telling you the platform needs more content within this category and it’ll surface the content to the right people if it's good.

Step 3: Scale what fits

So, once you find a search term within “content gaps” - click it then tap “related search terms” because this will give you even more terms related to the above that you can rank for.

More insights, more data. For better content ideas.

Step 4: Search your category or content buckets

So if you want to get more specific on a category then you can search it and TikTok will show you the trending search terms related to that search.

Example: Social Media

Step 5: Scaling formats

Here’s what no one else will tell you here because it doesn’t end here.

The next layer is putting this search term through a framework to scale one idea into ten.

And it looks like this:

Topic: Viral on TikTok

Format:

Tutorial
Challenge
Breakdown
Commentary
Vlog
Interview
POV

Ideas for each:

Tutorial - How to go viral
Challenge - I’m going to try and go viral on TikTok in the next 24 hours
Breakdown - Here’s the anatomy of a viral video
Commentary - TikTok’s best practices to go viral
Vlog - This is my schedule today as I try and go viral on TikTok
Interview - Asking a creator how to go viral on TikTok
POV - You just cracked the code on how to go viral on TikTok

And just like that, you went from no content ideas to data backed content ideas with a framework to scale it into multiple different content ideas and formats.